Ep 12: Building Your Leadership Brand

Why building your leadership brand is an inside-out job. 

Think about a brand you absolutely love — maybe it’s a coffee shop, a clothing label, or even your favorite airline. Got it? Now… why do you love it? Is it the quality? The way they treat you? The way you feel when you interact with them? This information is helpful to understand because it works the same for your brand -- your leadership brand. Whether you realize it or not, you already have a leadership brand — it’s how people experience you, what they expect from you, and the consistency (or inconsistency) they’ve come to count on. And just like with the brands you love, that brand is built — or broken — in every single interaction. This episode covers why your leadership brand matters and how to define your own brand experience through Jen's framework -- building your leadership brand house.